‘IT’ Bags in Focus – The Fendi Baguette

17th March, 2010 - Posted by Samuel_Goddard - No Comments

Today, Fendi is a fashion institution known globally for its ventures in belts, shoes, scarves, separates, suits, and above all else, furs and bags.  At its start, however, it was a small leather-goods and furs shop in Rome, run by Adele and Edoardo Fendi.  After its 1925 opening, the Fendi business began growing rapidly, expanding » Read More

The History of the “IT Bag”

30th June, 2009 - Posted by Samuel_Goddard - No Comments

What exactly, is it, that makes an It bag, an It bag? What sort of brilliant combination of savvy marketing, glamour by mere celebrity association and outlandish price (the price tag of most It bags can easily be confused with a zip code) is at work to make these receptacles so cherished and desired?   Perhaps » Read More